It's Called Fashion is a free Chrome extension that revolutionizes your online shopping experience. With this add-on, you can shop fashion with your friends in a whole new way. Say goodbye to endless screenshots, links, and multiple wishlists. This extension allows you to add items from any fashion shop to your personalized fashion wishlist and effortlessly share them with your friends.

When you add an item to your wishlist, it is automatically shared with your friends in real-time. You can discover items, brands, and shops together, creating a fun and interactive shopping experience. Not sure about an item? Get feedback from your friends through votes, battles, or by sharing fittings. It's like having your friends on a shopping spree with you.

In addition to the social aspect, It's Called Fashion also helps you keep track of all your favorite items and shops. You can store all your fashion findings from various shops in one place, making it easier to find and revisit them later. The extension also offers a personalized research mode, where you can see only the items that fit your style based on your favorite shops.

If you're looking to change up your style, the Discovery research mode allows you to find new brands, shops, and items that will take your fashion game to another level. It's a great way to challenge your style and explore new fashion trends.

Overall, It's Called Fashion is a must-have extension for fashion enthusiasts. Upgrade your shopping game and have fun with fashion while shopping with your friends. Download the app and start enjoying a whole new shopping experience today.