Itaú Cultural Play is a free streaming platform by Itaú Cultural (IC) focusing on Brazilian cinema and audiovisual content. The program offers a diverse catalog curated with specialized films, series, TV shows, festivals, thematic showcases, competitions, and content from partner institutions. It aims to provide a unique collection of cultural content for users interested in Brazilian cinema and audiovisual productions.

With a strong emphasis on curated content, Itaú Cultural Play stands out for its selection of films, series, and TV programs that showcase the richness and diversity of Brazilian cultural productions. Users can explore a wide range of content, including exclusive offerings and collaborations with renowned cultural institutions, making it a valuable resource for those passionate about Brazilian cinema and audiovisual arts.