잇땅 is a business and productivity application available on iPhone. It offers AI-powered sales analysis based on operating hours, weather, and pedestrian traffic. Users can customize operating hours and staff according to their industry needs, simplifying the startup process. The app promotes a smart and convenient approach to entrepreneurship, providing a beneficial and enjoyable experience for prospective business owners.

The key features include virtual entrepreneurship in map-based virtual spaces, earning peanuts (coins) through daily and badge missions, checking out other businesses' sales, receiving rewards through daily missions and events, purchasing various items with peanuts (coins), accessing essential brand and commercial property information in product form for aspiring entrepreneurs, and receiving startup tips through a startup magazine. Users can also engage in direct chat/phone consultations with desired partners.