The IQOS app is a device companion for IQOS and IQOS VEEV devices. It allows users to connect their devices to their smartphones via Bluetooth® wireless technology. With this app, users can access customizable features, tips, tutorials, and usage views.

One of the key features of the IQOS app is the connected care functionality. If a problem arises with the IQOS or IQOS VEEV device, users can find solutions through this feature. It also includes a useful feature for locating the device if it is misplaced.

In addition to device management, the app provides information about smoke-free products. It is important to note that these products are intended for adults who would otherwise continue to smoke or use other nicotine products, and reside in Serbia. The app emphasizes that PMI's smoke-free products are not an alternative to quitting and are not designed as cessation aids. It also highlights that these products are not risk-free and deliver nicotine, which is addictive.

Overall, the IQOS app serves as a comprehensive companion for IQOS and IQOS VEEV devices, offering users a range of features and information to enhance their experience.