The Insights Magnet lets marketers tap into Facebook's advertising platform to gather insights about their audience. This includes their age, gender, location, interests, what they're doing on Facebook, and much more. With this data, marketers can better target their ads and create an effective campaign.

You can check out what's in Insights Magnet and get insights about a particular page or Facebook fan page by clicking the icon. This tool will be available for Chrome users in the next release. You'll get a message with the insights you want and a copy button to add it to your campaigns.