Inside Scoop Malaysia is a lifestyle application available on iPhone, developed by The Inside Scoop Sdn Bhd. The app originated from a vision to craft fresh ice cream tailored to the Malaysian palate. With humble beginnings in Bangsar in 2013, boasting 16 flavors like Durian, Valrhona Chocolate, and Teh Tarik, the brand has expanded to over 40 stores nationwide, with further growth in the pipeline.

By becoming a member of the Insiders Club, users can enjoy various perks such as earning points for every RM1 spent, leading to RM5 rewards every 100 points accumulated. Additionally, members receive a free single scoop of ice cream during their birthday month, a 20% discount on their total bill as a welcome treat, and exclusive access to new flavors, special events, and deals.