IMove is a fitness app created by Indosat Ooredoo to help users adopt a healthy lifestyle. It introduces an innovative social fitness concept with gamified challenges that offer rewards. Users can participate in fun challenges to stay active, exercise more, lose weight, eat healthier, and improve fitness levels.

The app features fun weekly challenges in fitness, nutrition, and wellness categories. Users can set personal goals, invite and challenge friends, earn daily bonus points for staying active, and exchange points for exclusive vouchers and offers at the IMove store. Additionally, users can join the largest community, receive daily content from expert coaches, and track their progress on the leaderboard while maintaining privacy and security.