iHypnobirth is a lifestyle app designed to help women achieve a positive birth experience. Created by Psychologist & hypnatal practitioner Dr Alex McKay and NLP trained Charlotte Maslen, iHypnobirth is a powerful tool that helps women prepare for labour and birth.

The app features tailored meditations for self-hypnosis and positive birth affirmations, each created specifically for labour and birth. The hypnosis tracks include a guided relaxation for self-hypnosis, a longer relaxation with positive birth affirmations, and positive birth affirmations. Listening to these tracks regularly during pregnancy will help women practice deep relaxation, effective breathing, and positive visualizations to have a calm, controlled, and empowered birth experience.

The effectiveness of hypnosis and relaxation on positive birth outcomes is well documented in a number of research studies. By using hypnotherapy for birth, women can approach birth positively, reduce anxiety, create feelings of empowerment, reduce labour pains, have a shorter labour, are less likely to have a c-section, and are less likely to have pain relief. With iHypnobirth, women can prepare both physically and emotionally for a positive birth experience.