IGTV is Instagram’s video app. Linked to your Instagram account, it gives you access to all the latest video content from those you follow, as well as a whole host of recommendations, trending videos, etc. to provide you with the relevant content you want. Designed exclusively for mobile, the videos are all in vertical format meaning you get the best possible video experience on your device.

What is IGTV for?

Instagram is a huge resource for those seeking creativity or creating content themselves. Typically, Instagram is associated with images. What IGTV aims to do is take everything great about this side of Instagram, but for video. To ensure that Instagram itself retains its essential feel, IGTV has been wound out as a separate app. However, your Instagram account works seamlessly between the two. For example, when you sign in with your regular Instagram account you will have all the content from the creators you already follow. But, any creators you discover through IGTV will be linked back to your regular Instagram account, giving you access to the rest of their content too. Features such as following and sharing content with your friends list via Direct are all included.

Do I need IGTV?

This depends very much on the kind of content you wish to access. IGTV’s main draw is that it does not limit the length of the videos to a minute as some competitors do. This means that IGTV is the premium location for long-form, vertical format video for mobile. Whether or not you are interested in this app depends on how much you wish to create this kind of content or discover others’ content yourself.