洪苑 is a lifestyle app developed by Active Media KK for iPhone users. The app allows users to accumulate points across the 洪苑(こうえん) group. These points can be earned through various activities such as dining and can be redeemed for discounts on purchases, including premium meats. The app caters to a select group of restaurants within the group, offering quality meats at affordable prices.

One of the main services offered by 洪苑 includes a point system where users accumulate points based on their spending. These points can be later utilized at a rate of 10 points = 10 yen. Additionally, users can benefit from a membership ranking system, receiving perks such as enhanced point redemption rates based on their spending levels.