Hold - make it happen is a productivity app designed to help users minimize phone distractions and improve focus. By encouraging users to refrain from using their phones, the app rewards them with points for every 20 minutes of non-use. These points can be redeemed for various rewards, making the process of reducing phone usage more engaging and competitive, particularly among friends. The app also features a Leaderboard to foster friendly competition and track progress.

In addition to its core functionality, Hold offers curated playlists from Universal Music, allowing users to listen to music while they stay focused. Users are also able to view their usage statistics to monitor their progress towards developing a healthier relationship with technology. Currently, rewards are available in Norway and the UK, making it a localized solution for users seeking to enhance productivity.