It’s an exciting world of fashion with us — and we want to bring you inside the best of it. We know what you love and want to see more of, so we’ve put together a quick guide on how to download the app, register, and explore the feed.

Why download the app?

We want you to know more about our app and what you can get from it.

How to download the app

Just download the H&M app. We’ll collect your email address, and then you’ll get an email with more information about the app.

Register

After registering for the first time, you will be sent to the home screen. Tap the login button on the top-right menu, enter your email address, and password to be logged in.

Explore the feed

At the very top of the screen you’ll find the feed. Tap it to get updates on new arrivals, special offers, and fashion events.