The HBR Augmented Reality app by PTC Inc. brings the pages of Harvard Business Review to life with an interactive AR experience. This app allows users to explore the November-December 2017 HBR article "Why Every Organization Needs an Augmented Reality Strategy" by Michael Porter and James Heppelmann. By simply opening the magazine to the article's AR-enabled illustrations or downloading the article directly from the app, users can witness the graphics come to life.

With HBR Augmented Reality, users can move and tilt their mobile devices to experience the capabilities of AR. They can watch an animated X-ray view of a hydraulic power unit, view step-by-step repair instructions, and even control a robot arm using their touchscreen. Additionally, users can easily share images from their AR experience through Twitter, Facebook, email, and more.

Experience the future of interactive reading with HBR Augmented Reality, where the pages of Harvard Business Review come alive through the power of AR technology.