Habitual is a lifestyle app designed to help users master their health and well-being, particularly focused on managing type 2 diabetes. The app offers features to track habits such as sleep, weight, and mood, aiding users in visualizing their progress and establishing new healthy routines. With a psychology-backed behavior change course, users can access daily content for 16 weeks to cultivate lasting habits.

Users can engage with a Customer Care team within the app for support, advice, or casual conversations. The in-app journal allows users to document their journey towards healthier living. By completing daily tracking and exercises, users can earn Habit Coins for exclusive rewards and content.