GUU: Debate Politics Shop is a free-to-use reference app that lets you check into the political donations made by your favorite brands. With this political utility, consumers are more empowered since they can check the political leanings of the brands they purchase. This way, users of this app can better choose the brands they support, going with the ones aligned with their views.

In terms of app layout, GUU: Debate Politics Shop is simple and straightforward. It’s expressly designed to help common people gain the information they need. It only works in the US, and doesn’t support all brands yet.

Find the brands to support

GUU: Debate Politics Shop is an app from Goods Unite Us, a data company based in Madison-Wisconsin. Their platform focuses on helping consumers access the products and services they need, from companies that share their same social and political beliefs. Since corporations regularly donate to political groups and non-government organizations. In doing so, consumers can ensure that the purchases they make partly go to advocacies they also support. 

As for the app, it features a very simple theme with black, white, and blue. Using it is just as easy: you only need to input the name of the brand or company and it will present a report. Based on the US two-party political system, it determines whether the company you’ve searched leans toward Democrats or Republicans. It also provides an estimate on the Combined Contribution Level.

Conversely, you can also search the platform based on the politician. It shows you the companies that support the chosen candidate. However, while the premise of the app can help a lot of people, it only works for US-based consumers and companies. Some users are also requesting additional transparency on where the data comes from and how the assessments for the companies are made.

For consumer empowerment

GUU: Debate Politics Shop comes at a time when consumers are becoming more conscious of the choices they make. With this sociopolitical tool at your fingertips, you can quickly check the political leanings of the everyday brands you encounter, whether they’re vocal and transparent about it or not. As mentioned, it only works for US-based brands and consumers. For more informed decisions, this app is a must-have.