观海新闻 is a regional, phenomenon-level client app created by Qingdao Daily Press Group under the leadership of the Communist Party Qingdao Municipal Committee's Propaganda Department. With a focus on mobile communication and strong original content capabilities, it aims to be a mainstream party media platform that is intelligent, three-dimensional, fully open, interactive, and offers a strong user experience. The app targets Qingdao, extends to Jiaodong, and radiates across the country, serving as a lookout tower for regional development and a dream factory for new ecological communication.

The app offers authoritative, professional, and precise content creation, positioning itself as the most mainstream news observer in the region. With innovative communication technologies like AI anchors, VR live streaming, robots, and short videos, it aims to engage millions of users. It serves as an information hub that connects public opinion, providing platforms for citizen complaints and government hotlines, ensuring 24-hour news supervision and direct access for news reporters to street communities.