GU Kreativ Plus is an Android app developed by Gräfe und Unzer Verlag GmbH. It is a lifestyle app that allows users to scan their favorite projects from the new GU creative counselors and create their own collection of projects, making creativity possible anytime, anywhere. The app includes exclusive videos that explain the most important basic techniques step by step for even more creative fun. To use the app, simply click "Scan" and choose your book by scrolling the cover to the right. Then hold your smartphone over images in your counselor that are marked with a small smartphone icon.

The app allows users to experience their guide interactively by collecting their favorite projects, mastering the most important basic techniques easily with exclusive how-to videos, and saving and sending their shopping lists, among other features. All projects from the new GU creative counselors can be saved in the app, including picture material lists and preparation steps. However, it is important to note that the information can only be accessed when connected to the internet.