GTM Variable Builder is a free Chrome add-on developed by Alessandrocolarossi.com. This versatile tool allows users to effortlessly highlight specific portions of a website, such as text, product IDs, prices, or page names. With just a few clicks, users can select the desired content and generate JavaScript code.

One of the key features of GTM Variable Builder is its ability to capture the highlighted content and output it in the JavaScript console of Google Chrome. By executing the generated JavaScript code, users can ensure that the selected content is successfully captured. This is particularly useful for those who rely on Google Tag Manager, as the captured content can be incorporated into custom variables for easy retrieval when needed.

GTM Variable Builder simplifies the process of capturing and utilizing website content by providing a user-friendly interface and straightforward functionality. Whether you need to extract specific information from a webpage or enhance your tagging capabilities, this add-on is a valuable tool for any Google Chrome user.