GTM Folder Color Coding is a free Chrome add-on developed by jkristenaveline. It falls under the category of Browsers and specifically the subcategory of Add-ons & Tools. This handy tool allows users to organize the background color of properties and tags in Google Tag Manager (GTM) based on the folder name. By doing so, it helps users to visually distinguish and locate related tags and fields within GTM.

With GTM Folder Color Coding, users can easily assign specific colors to different folders in GTM, making it easier to navigate and manage large GTM setups. The add-on provides a simple and intuitive interface that allows users to customize folder colors according to their preferences.

Overall, GTM Folder Color Coding is a useful tool for GTM users who want to enhance their workflow and improve the organization of their tags and fields. It is a free add-on, making it accessible to all GTM users looking to optimize their GTM setups.