GTM Event Helper is a free Chrome extension designed to assist digital marketers and analysts in configuring events within Google Tag Manager (GTM). It eliminates the need for manual entry of element IDs and classes, providing a more efficient workflow. Key features include instant selector capture, allowing users to quickly identify CSS selectors, IDs, and classes for any element on a webpage. Additionally, the event preview feature enables users to visualize how their events will appear before they are implemented into the dataLayer.

The extension integrates seamlessly with GTM, making it easier to create triggers and tags by providing all necessary data right when you need it. Its user-friendly interface is lightweight and unobtrusive, ensuring that it does not interfere with your browsing experience. To use GTM Event Helper, simply open the desired page, launch the extension, select the elements you wish to track, and utilize the generated data to configure your GTM tags in a matter of seconds.