The Gradient browser extension is designed specifically for Amazon Sellers and Brands, offering valuable insights into the performance of their products in comparison to competitors. By selecting a product on Amazon, users can access the Gradient Score, which evaluates the brand's performance through three key components: presence, positioning, and customer response. This enables sellers to gauge their standing within their respective categories effectively.

In addition to the Gradient Score, the extension allows users to find top products based on Brand Presence, Product Positioning, and Customer Response. Users can also quickly navigate to the Gradient Console for a broader set of insights and recommendations that can assist in improving brand health, increasing sales, and understanding the competitive landscape. The tool is available for free on the Chrome platform, making it an accessible resource for Amazon sellers.