Google Analytics and Segment Helper by VICE is a Chrome extension that offers a visual solution for monitoring analytics calls conveniently without the need to access the chrome console. Developed during VICE Tech Hack Week, this tool presents Google Analytics and Segment analytics calls in a user-friendly interface in real time.

The extension includes features like AMP Page Support, tracking Google Analytics Page View and Event calls, monitoring Segment Page, Identity, and Track calls, as well as the ability to customize dimensions, metrics, and content group labels. Users can also track the number of analytics calls while browsing, detach the extension into a separate window, and maintain Analytics Logs across pages.