The Google Ads "Add as Keyword" Match Type Helper is a Chrome extension developed by ignitemarketing.com. This free tool is designed to address the issue of Google Ads defaulting to Broad match when adding keywords to your account. Previously, there was a dropdown match type selector that allowed users to choose between Exact, Phrase, and Broad match. However, Google has removed this feature, requiring users to manually add the match type syntax.

With this extension, users can select the match type per keyword when adding matched search terms, as well as change the match type for all matched terms in bulk. This not only saves time but also reduces the risk of making mistakes when manually adding the match type syntax.

It's worth noting that the plugin works locally on your device and does not transmit any data to external servers or third parties. This ensures your privacy and security while using the extension.

In conclusion, the Google Ads "Add as Keyword" Match Type Helper is a valuable tool for Google Ads users who want more control over their keyword match types. With its intuitive interface and time-saving features, it's a must-have for anyone managing Google Ads campaigns.