The Gooding Toolbar is a Firefox add-on that transforms online shopping into a charitable endeavor. Designed to support over 2,000 charitable organizations, this subscription-based tool integrates smoothly with partner shops, allowing users to contribute to their chosen causes at no extra cost. With a user-friendly interface, it enables shoppers to easily select from over 12,000 projects and organizations, ensuring that a portion of their purchases goes to charity.

Once installed, the toolbar activates in affiliated online stores, offering a seamless shopping experience without disrupting the usual purchasing process. Users can shop at regular prices, while partner shops donate an average of 5% of sales to the selected charity. With more than 18 million euros raised, the Gooding Toolbar makes online shopping not just convenient, but also a way to support meaningful initiatives.