Goma is a free Android application designed to simplify grocery shopping for users in Denmark. It automatically fetches prices of daily groceries from various supermarkets, allowing users to match items with recipe ingredients. This feature enables meal planning based on available products at local stores while facilitating price comparisons among supermarkets.

The app offers several useful features, such as creating a shopping list that automatically compares prices, searching for recipes, and planning weekly meals in a shared meal planner. Users can also find current promotions, save favorite items, and receive notifications when preferred products are on sale. Goma aims to make grocery shopping more affordable and efficient, ultimately helping users save money, time, and reduce food waste.