Goji is a Chrome extension developed by getgoji.tech that aims to promote sustainability in the fashion industry. With Goji, users can quickly assess the sustainability rating of their favorite fashion brands.

In today's world, many fashion companies claim to prioritize sustainability, but it can be challenging for consumers to determine the credibility of these claims. Goji addresses this issue by providing users with a comprehensive sustainability score for fashion brands. By aggregating information scattered across brand websites and using intuitive rankings, Goji enables customers to make informed choices and supports companies in their efforts to become more environmentally friendly.

As a Google Chrome Extension, Goji is easily accessible during online shopping. Users can customize their sustainability ranking by selecting the categories that matter most to them, such as carbon emissions, water usage, ethical sourcing, labor rights, transparency and policy, and diversity, equity, and inclusion. The extension calculates percentile scores for each brand, encouraging companies to improve their sustainability practices and rewarding them with higher rankings.

With Goji, users can contribute to a more sustainable fashion industry by making conscious shopping decisions. It empowers individuals to choose brands that align with their values and encourages companies to prioritize sustainability to attract environmentally conscious customers.