Giftit is an AI tool that facilitates gift selection by engaging in anonymous, automated conversations with your contacts. Using the persona 'Sherlock,' it communicates with friends via messaging platforms like WhatsApp and iMessage to suggest suitable gift items for various occasions such as birthdays and graduations. The tool allows users to remain anonymous while viewing the conversation results to choose the perfect gift discreetly.

Giftit has garnered praise for its human-like interaction, unique gift ideas, and user-friendly interface. Developed and managed in Europe, it offers features like full conversation transcripts, summary viewing options, and support for spontaneous gifting moments. While users appreciate its ability to generate surprise in gifting, some have raised concerns about privacy and potential communication misunderstandings.