Genuiniti is a free iPhone app developed by Sajware Inc. It falls under the category of Utilities & Tools and aims to protect consumers from counterfeit products. The app allows users to verify the authenticity of products manufactured by brands that equip their products with wireless tags supplied by and activated with Genuiniti's platform.

Counterfeit goods are becoming increasingly sophisticated, making it challenging for traditional anti-counterfeiting technologies to keep up. Genuiniti addresses this issue by constantly evolving its proprietary technology. By leveraging advancements in mobile, cryptography, cloud, location, deep learning, and near field communication, Genuiniti provides consumers and brands with a simple yet highly advanced tool to protect against counterfeits.

Counterfeiting is a significant global problem, with estimated sales of counterfeit and pirated goods reaching trillions of dollars each year. Genuiniti offers a unique opportunity for brands, consumers, and the app itself to collaborate and combat this economic challenge.