FieldAssist is a well-known retail sales force transformation suite of applications used by more than 550 CPG brands worldwide. Its latest offering, General Trade by FieldAssist, is a free Android application that has been designed to help CPG brands digitize and transform their end-to-end sales and distribution processes.

The General Trade application offers three main features that allow CPG brands to achieve business growth. Firstly, the Analytics Dashboard helps the management to strategize, plan and monitor their growth. Secondly, the Sales Force Automation (SFA) application enables the field force to book orders. Thirdly, the Distributor Management System (DMS) helps the distributors to dispatch the orders. All three modules use FieldAssist’s proprietary AI/ML-based retail intelligence engine to deliver automation and intelligence for each of the stakeholders to truly transform the entire supply chain of CPG brands.

Overall, General Trade by FieldAssist is a valuable tool for CPG brands looking to streamline their sales and distribution processes, and achieve business growth. It is user-friendly and easy to navigate, making it a great choice for businesses of any size.