Gender Fair is an iPhone application developed by The Buy Up Index Inc, falling under the Education & Reference category. This app empowers users to make informed consumer choices by providing insights into how companies support gender equality. By utilizing a proprietary rating system based on extensive research, Gender Fair rates over 600 companies on various criteria such as maternity leave policies, female leadership representation, philanthropic initiatives for women, diversity reporting, and advertising ethics. Users can easily access company ratings, discover top-performing brands, and even contribute to expanding the database.

Gender Fair offers features like personalized recommendations, intuitive star-based ratings, and easy access to industry leaders. For those seeking more in-depth information, a membership option is available for a yearly fee ofUSD, offering additional brand data, supporting ongoing research, and providing future benefits. With a focus on promoting gender equality through consumer choices, Gender Fair encourages users to download the app and contribute to creating a more inclusive world.