Genç Kart MBB is a youth activation project initiated by Malatya Büyükşehir Belediyesi, designed to encourage participation in various events, sports activities, and social projects. Targeted towards individuals aged 14-29, the program aims to enhance personal development and boost self-confidence. Participants can unlock new experiences through this advantageous program.

With Genç Kart MBB, users can earn points by attending events organized by Malatya Büyükşehir Belediyesi and can redeem these points for rewards such as concert tickets, cinema passes, domestic trips, and technological gadgets. Additionally, cardholders can enjoy discounts at participating local businesses, making their shopping experience more beneficial. Earning points is made easy through a straightforward process involving event participation and answering questions in the app.