Game Dev Tycoon immerses players in the evolution of the gaming industry, allowing them to establish their own video game development company starting from the 1980s. Players begin in a small garage, creating simple games while gaining experience to unlock new features and develop their first game engine. The gameplay emphasizes strategic decision-making, where players must choose the focus areas of their games, such as gameplay or quests, which significantly influence their success in a competitive market.

As players progress, they can expand their operations by moving to larger offices, hiring and training staff, and unlocking advanced options. The game also offers opportunities to create complex games, conduct industry-changing projects, and explore modding and community translations. With a rich variety of features and a nostalgic setting, Game Dev Tycoon provides an engaging simulation of the video game development process.