GA URL Builder & Shortener is a free Chrome extension designed for users who frequently work with Google Analytics. This tool streamlines the process of creating GA tracking URLs in a matter of seconds, enhancing productivity for marketers and analysts alike. With the added capability to shorten URLs using Bitly, users can easily manage and share their tracking links.

In addition to its primary functions, the extension allows for customization of shortened URLs, providing users with flexibility in how they present their links. To utilize the Bitly shortening feature, users need to input their own Bitly access token, with comprehensive instructions available on the Options page upon installation. This combination of features makes GA URL Builder & Shortener a valuable asset for anyone involved in digital marketing or analytics.