florence by mills, developed by GIVE BACK BEAUTY LIMITED, is a lifestyle app available for iPhone users. Created with love by Millie Bobby Brown, also known as Mills, this app aims to redefine beauty by encouraging self-expression and embracing individuality.

With florence, there are no rules or struggles towards perfection. It rejects the notion of boring beauty standards and empowers users to play with their appearance, feel confident, and live life on their own terms. The app is named after Mills' great-grandma, who was a strong and self-assured woman that always pursued happiness.

florence offers a range of clean and easy-to-use beauty products that are designed to enhance your natural beauty. The app aims to provide better options for users and their friends, prioritizing their happiness and self-acceptance.

Experience the joy of self-expression and discover the products that resonate with you. Download the florence by mills app today and embark on a journey of embracing your unique beauty.