Fitze is a lifestyle application available on iPhone that incentivizes users to stay active by converting their daily steps into Fitze coins, which can be exchanged for exclusive rewards from renowned UAE brands. By upgrading to Fitze PRO, users gain access to enhanced features such as increased Fitze coin earnings, exclusive rewards, unlimited steps challenges, and exciting jackpots.

The app features a step counter and pedometer to track users' physical activity, seamless integration with Apple Health, Fitbit, and Garmin, a freemium model offering free access with the option to upgrade to Fitze PRO for a more rewarding experience, a leaderboard for friendly competition, a rewards marketplace with a variety of categories, engaging challenges and jackpots, a supportive community feature, and a corporate module for workplace wellness programs.