The Fitb.ee application is the first of its kind, dedicated to the fitness of children across ages of 4 to 16. The application provides a structured approach to a child's fitness and wellbeing, with the intent to shape their future. The application is based on the concept of customer service, wherein the customer is the centre of attention and the focus is on providing a quality product or service.

It is co-founded by Avinash Rajapet and Prathima Koppolu, two of India's avid fitness entrepreneurs and young parents themselves. The concept of customer service is at the core of the company, as it believes in the power of the customer to shape the future of the business. The Fitb.ee application is a customer-first approach to provide a quality product or service. The team at Fitb.ee is committed to making the fitness industry a more effective, fun, and engaging place for children.