Feyenoord Play is a free Android application designed for health and fitness enthusiasts who are also fans of the Feyenoord football club. The app encourages users to walk more by rewarding each step taken with collectible player cards from the team. Users can assemble their collection by walking, earning player packs, and completing their album. The more users walk, the greater their collection becomes, enhancing their engagement with the team and fitness goals.

Additionally, completing the collection offers a chance to win exciting prizes, including tickets for every home match in theseason. The app also includes surprise rewards within player packs, motivating users to walk even more. Developed in partnership with Univé, Feyenoord Play aims to make physical activity enjoyable while fostering a sense of community among fans.