FashionFriends is a shopping and loyalty application developed by FASHION CO. DOO BEOGRAD for iPhone users. The app allows you to shop anytime and anywhere, with access to over 40 leading global fashion brands, such as Diesel, Tommy Hilfiger, and Levi’s. You can also find luxury brands including Trussardi, Versace Jeans Couture, and Luisa Spagnoli. Additionally, there is a range of cosmetic brands available, such as KIKO Milano and L'Occitane.

You can register for the Forever Friends loyalty program, which provides access to special offers, discounts, and surprises. Every purchase you make through the app or online shop brings you closer to better benefits, such as a personal shopping assistant or early access to discounts. The loyalty program also offers a welcome gift, digital loyalty card, fashion e-magazine, wish list, personalized fashion news, gift wrap, and the option to buy with a discount before anyone else. The app is intuitive and easy to navigate, and the digital loyalty card is always at your fingertips to automatically record points for every purchase you make.