FaceRate is a free iPhone application developed by Cuff Media Group LLC. It aims to help users determine what their best photo looks like before uploading it online. Using advanced deep learning techniques, FaceRate has been trained by analyzing millions of non-celebrity Instagram profiles to understand the different aspects of attractiveness.

The app isolates the face into five unique sections: Eye Area, Nose Area, Mouth Area, Jaw Area, and Skin Area. It evaluates various factors such as symmetry, skin clarity, and facial features to assign an overall facial rating. Users can view their overall rating for free and also access FaceRate Pro on the settings page or home page to discover their most attractive unique features.

FaceRate allows users to upload and rate multiple faces simultaneously. For optimal results, it is recommended to take or upload close-up and clear photos of the face(s) being rated, including both side and frontal views.

With FaceRate, the aim is to celebrate the beauty and attractiveness of all individuals while eliminating biases based on ethnicity and race. The app's AI has been designed to capture diverse preferences and showcase the different ideas of attractiveness.