Face It Down is a free Android application developed by Toyota that aims to make Ireland's roads safer. The app rewards drivers who avoid interacting with their phones while driving. According to research, using your mobile phone even momentarily while driving can increase your chances of being in a collision by four times.

The app is easy to use. Once you start driving, Face It Down will track your journey and reward you with points for not using your phone. If you do pick up your phone while driving, however, you will lose all points earned for that journey. The app also features a leaderboard where you can compete with friends and family to see who has the safest driving habits.

Overall, Face It Down is a useful tool for developing safer driving habits and making the roads a safer place. The app is simple, free, and does not require any personal information.