Express UTM-Builder is a free Chrome add-on developed by Michael O'Toole. It falls under the category of Browsers and specifically the subcategory of Add-ons & Tools. This program aims to simplify the process of creating UTM-tagged links for tracking content.

With Express UTM-Builder, you can quickly and accurately generate UTM-tagged links, eliminating the chances of typing errors. This feature is particularly useful for teams of marketers and content creators who rely on UTM tracking for their campaigns. The program offers a click-based interface that ensures speed and precision in creating trackable links.

One of the standout features of Express UTM-Builder is its compatibility with various analytics tools, including Google Analytics, Adobe Analytics, Matomo/Piwik, Amplitude, Mixpanel, Kissmetrics, and more. It allows you to define and share UTM conventions across your team, ensuring consistency and eliminating the need for training new members. Additionally, you can define complex rules and taxonomy to match your business requirements.

Other features include the ability to collect more than just the standard UTMs, integration with Bit.ly for link shortening and custom vanity domains, bulk link creation, complete history of all created links, and the option to replace cumbersome spreadsheets with a more streamlined solution. The program also provides access control and restrictions, making it ideal for agencies, and allows you to share parts of your convention externally, which is great for affiliate programs and customer support.

Overall, Express UTM-Builder is a valuable tool for marketers and content creators who want to save time, improve data quality, and streamline their UTM tracking process. By integrating this add-on into your Chrome browser, you can enhance your team's performance and leave behind the limitations of the Google URL builder.