Eureka is a brand of AEDCP, an international group of companies specialized in the distribution of consumer electronics appliances, mobile phones, and other consumer electronic products. The brand was established in the year 2001 in Kuwait.

The brand's vision is to be the leading retailer of consumer electronics appliances, mobile phones, and other consumer electronic products in Kuwait. The brand strives to deliver products of the highest quality and value to customers at the most competitive prices.

The brand's mission is to enhance the lifestyle of consumers by offering value-added products and services.

Eureka currently has six mega stores in the country. The stores are located in prime locations and cover a wide geographic spread. The brand also has its headquarters in Kuwait City.

Eureka offers a wide range of products and categories, and the products are supported by comprehensive after-sales services. The brand's vision is to be the leading retailer of consumer electronics appliances, mobile phones, and other consumer electronic products in Kuwait.