Etsy Tools - Ad Stats Enhancer is a Chrome extension developed by Crayden Technologies. This free add-on falls under the category of Browsers, specifically Add-ons & Tools.

The purpose of this plugin is to enhance the statistics displayed on the Etsy Ads page in the Etsy Seller Dashboard. It provides additional data that is not available by default.

With Etsy Tools - Ad Stats Enhancer, sellers can view the following statistics on a per-listing basis:

1. Click through rate (CTR): This metric shows the percentage of users who clicked on the ad after viewing it. It helps sellers gauge the effectiveness of their ads in generating interest.

2. Conversion rate: This metric measures the percentage of users who made a purchase after clicking on the ad. It allows sellers to assess the ad's ability to convert clicks into actual sales.

3. Cost per click: This metric calculates the average amount spent on each click. It aids sellers in understanding the financial impact of their ad campaigns.

4. Average cost per sale: This metric determines the average amount spent on advertising for each sale made. It helps sellers evaluate the profitability of their ad campaigns.

5. Return on Ad Spend (ROAS): This metric calculates the revenue generated from advertising relative to the amount spent. It provides sellers with insights into the effectiveness of their ad investments.

By providing these additional statistics, Etsy Tools - Ad Stats Enhancer empowers sellers to make informed decisions about their ad campaigns. They can identify which listings are performing well and make necessary adjustments to optimize their advertising efforts.