EQL is a lifestyle shopping app developed by 한섬. The app aims to support fashion that can be expressed freely without any prejudice or bias. It encourages users to embrace their individuality and redefine their own style rather than conforming to societal norms.

The app offers a range of features to enhance the shopping experience. The HOME section provides daily updates and recommended products tailored to each user's preferences. In the EXCLUSIVE section, users can discover unique and sensuous products that can only be found on EQL. The ARCHIVE section showcases theme contents and season-specific products, allowing users to stay up-to-date with the latest trends. With BRAND FOCUS, users can explore attractive brands and learn about their new releases and interesting stories. The LOOK BOOK section provides a quick glance at the styling of various brands, helping users find products that suit their personal style.

EQL does not require any access rights, ensuring user privacy and security. Optional access rights, such as camera and photo album access, are only requested for specific features like attaching photos to posts. Users can enjoy the app without granting these optional permissions.

Overall, EQL is a user-friendly shopping app that promotes individual expression in fashion. With its diverse features and focus on personal style, it offers a unique and enjoyable shopping experience for fashion enthusiasts.