EnergyFlex is a free iPhone tool designed by Energy Flex PTY LTD to assist Australian households and businesses in reducing energy bills and carbon emissions. It focuses on optimizing energy usage through small adjustments in timing and consumption practices.

Users receive an EnergyFlex Rating that evaluates their energy efficiency and the associated financial, environmental, and community benefits, termed as their 'Energy Asset Value.' By adopting recommended actions, ranging from cost-free to investment-based strategies, and syncing energy usage with renewable energy availability, individuals can progressively lower energy expenses, cut carbon footprints, enhance their EnergyFlex Rating, and earn rewards.

The key lies in forming new habits around energy consumption, and EnergyFlex serves as a guide in this journey.