Effie is a free iPhone application developed by 7S2P Inc. in the category of Business & Productivity. It aims to help users unblock their creativity and productivity by providing a minimal interface that cuts out distractions. With Effie, users can focus on their thoughts and the words on the page.

One of the main features of Effie is its mind mapping capability. Users can create mind maps to visualize and organize their ideas, making it easier to turn them into brilliant writing. Effie allows users to seamlessly switch between mind map and editor views with just one click, ensuring that all changes are automatically synced.

Effie is not limited to the iPhone platform. It is available on Windows, Mac, iPad, and syncs between all devices in real-time. This means that users can access their work wherever they are and whenever inspiration strikes.

Privacy and data security are prioritized in Effie. All user work is encrypted with a unique key, ensuring that no one has access to what is written. Effie does not use targeted ads or provide intelligent recommendations, ensuring the safety of user data.

Effie's simple Markdown-based editor allows users to mark headlines, important text, comments, and more without lifting a finger from the keyboard. This feature helps users focus on their thoughts while Effie takes care of the rest.

Overall, Effie is a useful tool for writers and creatives who want to stay focused and organized while bringing their ideas to life. With its mind mapping feature, cross-platform availability, and emphasis on privacy, Effie offers a comprehensive solution for writing and productivity needs.