EC Assist is a Chrome browser add-on developed by ec-assist-dev. It is a free tool designed for validating and troubleshooting Google Ads Enhanced Conversions.

The program assists users in conducting a diagnosis of their Enhanced Conversions setup after completing a test conversion on their website. It identifies potential issues and offers troubleshooting steps tailored to the Google Ads measurement setup of the user's website. Enhanced conversions enhance conversion measurement accuracy and enable more effective bidding by securely sending hashed first-party conversion data to Google.

EC Assist targets advertisers who have already integrated Enhanced Conversions and need to verify their implementation or resolve setup errors.