Easysell, developed by Key Concepts IT Services LLP, is a free Android app that aims to be the digital touchpoint for rural India. The app connects consumers with major brands like Amazon, enabling them to access technology and shop online. The goal is to make Easysell the largest retail company in India, reaching 70% of the rural population by 2022.

The app is designed to be user-friendly and accessible, with a simple interface that makes shopping easy for those who may not be familiar with technology. Easysell's focus on connecting rural consumers with major brands is a unique and innovative approach to bridging the digital divide in India. With Easysell, consumers can shop for a wide range of products, from electronics to everyday essentials, all from the comfort of their homes.