e3 Direct Mail is a business and productivity tool developed by e3 Software. This app provides an easy-to-use and fully-featured email client that you can use for free. With this, you can create, send, and track good-looking email campaigns for your business or organization.

Unlike other mass marketing solutions, Direct Mail remains one of the few that is made specifically for a particular operating system, this time macOS. The app allows its users to work on their email campaigns offline without paying for a monthly subscription. However, expect limited marketing automation tools, unlike Constant Contact.

What does the app offer?

Since it is designed for Macs, users can take advantage of some of the things in macOS that online email marketing solutions cant. These include integration with Apple tools, such as Apple Photos and Apple Contacts. The app integrates with Microsoft Excel for importing contacts and even with the macOS Notification Center. On the downside, you cannot collaborate with colleagues on Windows the same way cloud-based services can.

On the upside, e3 Direct Mail scores very well when it comes to mail templates. The app has lots of elegant and professional-looking templates that you can customize. Although, you can only modify basic things, such as the number of columns, titles, text, and tables. However, you can import your templates from scratch or apps such as Apple Mail, Mail Designer, MailChimp, Campaign Monitor, or other HTML documents.

Although it has limited email marketing features, e3 Direct Mail does have the essentials, including the Autoresponder. This lets you configure what happens if you have a new website subscriber. The app allows you to control what the autoresponder looks like. You can even add an email sign-up to increase your subscriber base. You can also set up mailouts to trigger during special occasions and track them in real-time.

Should you use it?

All in all, e3 Direct Mail is the perfect marketing software for any user that wants a native macOS app. Sure it lacks some of the automation tools that cloud-based services offer. However, it still has some useful features that can help individuals and small businesses. And since it is a desktop app, you can enjoy the tools it offers offline.