e2e is a mobile-based retail chain that sells mobile phones, accessories, recharges, and data cards. The chain was founded by Uvaraj Natarajan in 2004 and has since grown into the largest retail chain in South India with over 340 stores. The stores have a common theme and style, and the brand is known for its clean and easy-to-use stores and its team of customer-friendly and knowledgeable staff.

Poorvika delivers well-trained staff in order to assist their customers' needs for smooth transactions. They make sure that every person who walks inside the store will be welcomed with a warm greeting.